Test your advert's impact

Run your own expertly designed advertising research tests, verified by RED C quality implementation and norms, cost effectively and quickly.

Expert survey design to ensure you ask the right questions

Clear and easy to interpret automated reporting

Quality sampling and data collection you can trust

Cost effective with results provided at speed

Award Winning Tool

Red Star Ad Testing

Building on years of communications testing experience and rigorous analysis, RED C devised RED STAR (Structured Test of Advertising Response) to measure and evaluate brand communication.

We know what makes great advertising work. For maximum impact you need emotional response, and this is at the heart of the tool.

What do we measure?

We measure what marketing experts have shown makes advertising effective

  • Creativity

    We measure creativity in your adverts, by asking people how much they would like to watch your advert again.

    This provides a real measure of how much they enjoyed and liked the advert.

  • Distinctiveness

    We measure the distinctiveness in your adverts, by asking people how clear it was who the advert was for even before they saw the brand.

    This provides a measure of how well the ad uses brand assets to deliver connections.

  • Fame

    We measure the levels of possible fame your ad engenders, by asking people how likely they were to share or talk about the advert with friends, family or colleagues.

    This provides a measure of how well the ad delivers social interactions for the brand.

  • Emotional Response

    We measure the immediate emotional response that people feel having just been exposed to your advert.

    This provides a measure of how well the ad delivers emotional connections that make choosing a brand easier.

Rational Impact

Claimed shorter term impact of the ad, based on whether the ad triggered a possible interaction with the brand.

Emotional Impact

Claimed longer term impact of the ad, based on whether the ad made people feel closer to the brand.

Direction & Clarity

360 degree review

360 degree review of predicted or actual ad performance.

Focus on what international experts suggest underpin great ads, with emotion at its heart.

Works for both pre and post testing of adverts across all channels.

Clear output and direction on all aspects of your advert in a visual dashboard.

Pricing

Budget Options

Includes all design, sampling, and reporting plus comparison against in market norms, with results on average in just 24 hours.

#1

Standalone Ad
Test

€2,500

150 sample controlled to be nationally representative of all adults 18+
Clear report with guidance
All measures shown vs. in market norms
Test a single TV/VOD/Video advert

#2

Multiple Ad
Test

€2,900

150 sample controlled to be nationally representative of all adults 18+
Clear report with guidance
All measures shown vs. in market norms
Test multiple ads – up to 2 x TV/VOD/Video, 3 x Radio/Audio or 5 x Stills (outdoor/online/press)

#3

Cross Media
Campaign Test

€2,900

150 sample controlled to be nationally representative of all adults 18+
Clear report with guidance
All measures shown vs. in market norms
Test adverts across media - TV/VOD/Video, Radio/Audio, Stills (online, outdoor, press)

Get Started

Upload your ad for testing today

Use the award-winning RED Star tool to make sure your ad has an impact vs. norms