Run your own expertly designed advertising research tests, verified by RED C quality implementation and norms, cost effectively and quickly.
Expert survey design to ensure you ask the right questions
Clear and easy to interpret automated reporting
Quality sampling and data collection you can trust
Cost effective with results provided at speed
Building on years of communications testing experience and rigorous analysis, RED C devised RED STAR (Structured Test of Advertising Response) to measure and evaluate brand communication.
We know what makes great advertising work. For maximum impact you need emotional response, and this is at the heart of the tool.
We measure what marketing experts have shown makes advertising effective
We measure creativity in your adverts, by asking people how much they would like to watch your advert again.
This provides a real measure of how much they enjoyed and liked the advert.
We measure the distinctiveness in your adverts, by asking people how clear it was who the advert was for even before they saw the brand.
This provides a measure of how well the ad uses brand assets to deliver connections.
We measure the levels of possible fame your ad engenders, by asking people how likely they were to share or talk about the advert with friends, family or colleagues.
This provides a measure of how well the ad delivers social interactions for the brand.
We measure the immediate emotional response that people feel having just been exposed to your advert.
This provides a measure of how well the ad delivers emotional connections that make choosing a brand easier.
Claimed shorter term impact of the ad, based on whether the ad triggered a possible interaction with the brand.
Claimed longer term impact of the ad, based on whether the ad made people feel closer to the brand.
360 degree review of predicted or actual ad performance.
Focus on what international experts suggest underpin great ads, with emotion at its heart.
Works for both pre and post testing of adverts across all channels.
Clear output and direction on all aspects of your advert in a visual dashboard.
Includes all design, sampling, and reporting plus comparison against in market norms, with results on average in just 24 hours.
Use the award-winning RED Star tool to make sure your ad has an impact vs. norms